What Publishers Clearing House Can Teach Collectors

Posted September 5th, 2013 by Tom Owens and filed in Alan Trammell, Dan Brunetti, envelopes, PCH, Publishers Clearing House



Learn from the pros how to
make the best use of that
real estate on your envelope!

Love ’em or hate ’em, there’s no doubt what’s in your mailbox.

PCH knows how to use every inch of an envelope (front AND back). You get their message long before you start to tear open that flap separating you and an almost-guaranteed jackpot.

(No, I haven’t received my giant cardboard check yet, either…)

Collector Dan Brunetti’s success with Alan Trammell got me thinking. There’s so much space on that two-sided envelope.

Why not summarize what your letter’s about? The best letter in the world doesn’t work if it’s unread.

For instance:

“Was At Your 1st Game!”

“Saw 3 HR Game, 2004.”

“Fellow Alabama native.”

Does the player speak more than one language? Add a brief non-English “good luck” or related greeting.

I’ve never felt that “Payment enclosed” on the envelope is a good idea. Keep the added notation about the person, not the process.

Most of all, be honest. If your envelope enticement doesn’t match your letter and contents, get ready for life in the recycling bin.

Sadly, some current and former players may be seeking reasons not to read your letter. Your envelope is competing with a mountain of fan mail for someone’s attention. Take your best swing.

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